Here are brands (and social media gurus) that are crying themselves hoarse about products that have been developed using crowd-sourcing as the main inspiration. YAWN! we (the Indian events guys) have been doing this for years, quietly and efficiently.
How many times have we created a theme song 'LIVE', with inputs from a live audience. lyrics are contributed by the audience, an efficient copywriter puts together a couple of verses inspired by the contributions, and a prominent musician puts a tune to it. The anthem sounds good, the brand team pat themselves on the back, the audience gushes at their new-found lyrical abilities and we have a success on our hands.
Now here is where I begin to worry. Why were we one of the first to adopt crowd sourcing, and about the last to scale it up, specially when events and BTL are about understanding the pulse of the audience? Here is an idea
We are always looking for new and exciting event properties to create. How about a concept called 'We are the Party'. We encourage youngsters (movers and shakers among students and the hip crowd in general), to come up with the kind of micro-events that they and their pals would like to attend. Like a party on an aircraft or a stand-up act or anything for that matter. Something which they just do not have the wherewithall to organise themselves. They viral their idea and generate WOM in their circles to get people who would like to buy tickets to the event. The property comes to life - they give the idea and get the audience, we get sponsors and the act. The anchor (who came up with the idea and got his friends to sign up) gets a share of proceeds, and we have a hugely PR-able idea on our hands.
Never mind my rambling, Im sure you get the drift. Someone do something along these lines...please. Our industry needs it.
How many times have we created a theme song 'LIVE', with inputs from a live audience. lyrics are contributed by the audience, an efficient copywriter puts together a couple of verses inspired by the contributions, and a prominent musician puts a tune to it. The anthem sounds good, the brand team pat themselves on the back, the audience gushes at their new-found lyrical abilities and we have a success on our hands.
Now here is where I begin to worry. Why were we one of the first to adopt crowd sourcing, and about the last to scale it up, specially when events and BTL are about understanding the pulse of the audience? Here is an idea
We are always looking for new and exciting event properties to create. How about a concept called 'We are the Party'. We encourage youngsters (movers and shakers among students and the hip crowd in general), to come up with the kind of micro-events that they and their pals would like to attend. Like a party on an aircraft or a stand-up act or anything for that matter. Something which they just do not have the wherewithall to organise themselves. They viral their idea and generate WOM in their circles to get people who would like to buy tickets to the event. The property comes to life - they give the idea and get the audience, we get sponsors and the act. The anchor (who came up with the idea and got his friends to sign up) gets a share of proceeds, and we have a hugely PR-able idea on our hands.
Never mind my rambling, Im sure you get the drift. Someone do something along these lines...please. Our industry needs it.
nice useful information and nice blog
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